Behind the Plan
Where value creation meets reality.
Snapshot insights for PE-backed CEOs and operating partners on why commercial plans slip, and what to do about it.
Written by Jennifer Peart from 20+ years in the commercial seat.
Same Symptom, Different Fix: The Wrong One Costs You
Issue 009 · 4 min read
Three businesses, one complaint: not enough growth. One needed marketing rebuilt, one needed it refocused, one needed a new plan. With holds running longer, picking the wrong fix is the costliest mistake.
What Commercial Due Diligence Misses and Why It Costs You the First 100 Days
Issue 002 · 4 min read
Diligence asks whether the market opportunity is real. It rarely asks whether the commercial engine can capture it at the pace the plan needs, and that gap tends to show up six months after close.
Why Value Creation Plans Stall
Issue 001 · 3 min read
Most value-creation plans rest on a market thesis, not on an honest look at whether the business can execute it. That's where returns leak, and why plans drift long before anyone notices.