Behind the Plan
Where value creation meets reality.
Snapshot insights for PE-backed CEOs and operating partners on why commercial plans slip, and what to do about it.
Written by Jennifer Peart from 20+ years in the commercial seat.
Slidy DSL: Where the Growth in the Plan Really Gets Lost
Issue 010 · 4 min read
We nicknamed our SDSL launch "Slidy DSL" because the deadline kept slipping. Growth in a value-creation plan is rarely lost within a single team. It leaks through the gaps between them.
The Unified Cadence
Issue 005 · 4 min read
Product, marketing and sales usually agree on strategy. What they rarely share is a rhythm. The Unified Cadence moves decisions, data and priorities between all three on one clock instead of three.
The Synchronisation Tax
Issue 004 · 4 min read
A portfolio company hits its numbers, and nobody asks how much more it could have made. The Synchronisation Tax is the value lost when product, marketing and sales agree on strategy but move at different speeds.