Behind the Plan
Where value creation meets reality.
Snapshot insights for PE-backed CEOs and operating partners on why commercial plans slip, and what to do about it.
Written by Jennifer Peart from 20+ years in the commercial seat.
The Ghost Metric: Why Commercial Performance Data Can Tell the Wrong Story
Issue 007 · 4 min read
The most dangerous number in your commercial reporting is the one that looks right. Ghost Metrics sit in board packs and drive decisions, but measure what's easy, not what's actually happening.
Before You Automate the Commercial Engine, Make Sure It Runs
Issue 003 · 4 min read
Most businesses use AI to run the same commercial playbook faster. But buyers have moved on, and AI on a misaligned engine only speeds up the problem. Fix the engine first.